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AUTOZONE // SVR PHASE 2
Autozone now has a catalogue of 360°3D SVRs that already number in the hundreds
These have been successfully loaded into the website on product pages, and offers Autozone a differentiator in the online space.
With the increased engagement with visitors and search algorithms, it's time to look at how to maximise the value that Autozone can extract from the features and benefits of imaging your products in this way.
Let's recap on why
Photosvr 360°3D
delivers so much more
than only the imaging.
1
WHY SHOOT USING PHOTOSVR?
DIFFERENTIATE
Autozone is differentiating your brands by presenting products in this way. They stand out from the crowded aftermarket online space.
The customer experience and journey is enormously enhanced by a highly engaging mechanism.
ENGAGE
Customers get a full view of the product, seeing the elements that are of interest or concern to their needs.
At the same time, with meta data inserted into the SVR, Google receives up to 600 times more information than usual - this is the next step that needs to be completed.
SAVE
Using Photosvr's custom hardware and software we are able to rapidly deliver 10 times more image data, plus the 360°3D, and the ability to generate video and gifs.
All at a cost that undercuts standard photo and post production costs by a healthy margin.
2
WHAT DOES PHOTOSVR DELIVER?
FLAT IMAGES
Flat images at print suitable resolution are delivered for use in a multitude of applications from adverts, print brochures, catalogues and more.
a 360°3D SVR
The interactive virtual 3D SVR is hosted on a unique Url and can be inserted in a site, sent as a link in messengers applications and provides the basis to upgrades to Spin-video and then animations.
Key to getting the full value out of this facility is the insertion of meta data to boost visibility on search up to 600 times!
VIDEO & AnIMATION
SVRs can be used to generate highly engaging video content - spin video and screen video interactions for placement in social media is a simple example.
From this point creating an animated gif version of the SVR opens up all sorts of possibilities like: animated banners on the Autozone site, eye catching google ads, and very unique email signatures.
3
WHERE SHOULD AUTOZONE
APPLY THE SVRs NOW AND NEXT?
PRODUCT PAGES
This is a great way for customers to gain maximum understanding of the specific product they are interested in - and leads to fewer returns.
Our client data shows a 4 times longer product visit, and that visitors are 4 times more likely to buy that product than one without a 3D view
PROMO PAGES
Using a SVR on a promo page is an easy way to encourage users to interact with the 360°3D view and familiarises them with the feature on Autozone.co.za.
By creating callouts and info boxes on the SVRs, a promo code or detail that qualifies the user for a discount or deal is a powerful tool to multiply sales.
HOME PAGE
The SVR feature can be better brought to the visitor's attention by placement on the home page.
Using the SVR imagery, animated banners can also be created to maximise the visual "hook" delivered by the imaging process. Promos can exponentially drive sales on featured products, as evidenced by other Photosvr customers.
SOCIAL MEDIA
The SVRs can be upgraded into spin-video for use as content in social platforms. This promotional content is perfect for advertising platforms in print, video and digital.
A variety of other media and even messaging platforms can leverage the imagery - from applications as simple as a link in a Whatsapp, to email signatures and campaigns.
USING SVR CALLOUTS
SVRs can be enhanced with
information callouts.
Ultimate engagement that drives sales
Enduro-Pro's shot a pack of products and ran a promo email campaign to drive users to a landing page.
Dealers went from selling 1's and 2's of individual items in the range within a month, to selling 28 of each item in the promo pack in a single morning!
LIKE THE ENHANCED SERVICE KIT ABOVE - SALES CAN BE MULTIPLIED!