
5 MINUTE HISTORY
Developed to answer a customer need to capture 100 000 products for an app, we investigated all options and decided to do better:
-
The solution was originally funded via the SA Dept of Trade & Industry
-
Developed under the Innovation Hub Maxum Programme
-
Privately funded via equity stakes locally and Germany
Our mission was to offer customers something that differentiates their products.
To provide and affordable, fast and flexible means of imaging products, all while offering data and future-proofing, scalability, and economy of scale.
VOLUME & BENEFITS
TIME & COSTS
THE USP's

EFFICIENCY
300 facings are captured
within 5 minutes.
Compresses what used
to take days or weeks
into minutes.
CAPACITY
Each rig has a capacity
of 500 units
each month.
All executed within
a single shift

SCALABILITY
Hardware designed to
require minimum
custom manufacturing.
Physical scale is
also flexible

PROCESS & PLATFORM
-
6000x4000px
-
40 Fr. per rotation
-
8 Vertical aspects
-
Current rig:
30Kg, 60cm (h) limit
-
Enriched with product metadata, SEO value dramatically increased
-
Organic search = 600x.
-
Centralised hosting and distribution, by download or by unique url link.
-
Deployment as an ingestion tool for AI is the next logical step,
-
Predictive analytics or recommendations by using image recognition through AI
-
Combined with the metadata, intelligent content becomes the future application.
STANDARD OUTPUTS
1
INTERACTIVE 360°3D
Spin, roll over
and zoom
2
LISTING IMAGERY
Mutiple outputs
& Specs available
3
SPIN
VIDEO
Inventory specific
for Digital display & Social
4
ANIMATED
GIF
Eye catching ads, signatures and more

UPGRADES
1
ENHANCED 360°3D
Animated effects,
hidden messages/Promo codes
2
SOCIAL CONTENT
Source material for social media, & AI generated content
3
DIGITAL DISPLAY
Rapid alternative to
3D rendering
4
AI IMAGE INGESTION
The fastest means of ingesting content for machine learning
ENAGGEMENT
MODELS

NICHE PHOTO STUDIO
Priced to compete favourably with freelance rates while delivering far more.
Deliverables:
12 x 2D
Post on 7 images (72&300Dpi)
360°3D
Spin Video
<$100 per item
Discounted for volume
30c per facing
BULK CAPTURE ON SITE
25000 SKU's in 12 months
2 rigs, SLA or Skills transfer
for Self execution.
Deliverables:
12 x 2D
7 angles Post
360°3D
Spin Video
<$72 per SKU
Subscription of $3pm
<1c per facing per month x 24

ROLLOUT
Hardware as CAPEX,
Integration into other systems,
Skills transfer and royalty
for use of software - SaaS.
Target
90-120 days setup
